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MyTopia is a reading app built for international markets. arbbra developed its full visual identity, covering the logotype system, color language, and brand application across touchpoints.
The name says it plainly — a blend of "My" and "Utopia." A place that belongs entirely to the reader.
The design finds its entry point in two dots within the logotype. They are the smallest elements in the system, but they carry the most character: rendered in brand color, they shift freely across different applications — changing in scale, position, and combination. Not rules. Breathing room.
This flexibility isn't a visual device for its own sake. It's a response to what reading actually is: a private, fluid experience with no fixed shape. Two people opening the same book step into entirely different worlds. The wandering dots mirror that — one brand, endless states of being.
The system holds a balance between structure and freedom. The logotype is the stable anchor. The dots are the part allowed to drift.

