Leaftale is a short story reading platform. arbbra developed its complete visual identity, covering the logo system, color language, and typographic framework.

A short story is not a reduced novel. It is a different way of reading entirely — light, effortless, something that can happen in any pause between moments.

The design begins with the leaf. Not for its appearance, but for its accuracy. A leaf is one of the most weightless things in the natural world. It moves with the wind, stays briefly, then goes. This maps precisely onto the experience of short-form reading — no long-term commitment, no need to remember what happened last chapter. One leaf's worth of time. One complete story.

The color system is drawn from the four seasons. A leaf lives through all of them, and each carries its own color and weight: the pale green of spring, the deep green of summer, the amber and rust of autumn, the bare quiet of winter. These four tones form the brand's color language — unified in origin, distinct in feeling. The system breathes across seasons rather than sitting still, giving the brand a natural sense of time and life.

The typographic framework comes from the way leaves layer. Fallen leaves never appear alone — they overlap, stack, and create depth through their accumulation. This layering logic is brought into the layout system, defining how type and image press against and pull away from each other. Every composition has weight and lightness, foreground and distance. It reads like wind moving through a canopy: rhythmic, layered, alive.