Fanqie Summit is the annual flagship gathering hosted by Fanqie — ByteDance's content creator platform — for its ecosystem of writers and storytellers. arbbra was commissioned to develop the complete visual identity for the second edition of the summit, covering the core identity system, key visuals, and all physical and digital applications.

Every book is a mountain.

The central image of this visual system grows from a single, precise observation: seen from the side, a book already holds the silhouette of a peak. When countless stories stand side by side, they form a skyline — sometimes calm, sometimes jagged, always continuing beyond the edge of view.

At the heart of the identity is the image of a page being turned. That lifted arc carries three meanings at once: the outline of a summit, the act of creation mid-motion, and the numeral "2" — a quiet mark of this being the second edition, embedded in the form itself rather than announced.

Orange is the system's source of warmth. Not a decorative choice, but the light that comes through when a book is opened — the glow of a screen at midnight, the heat of a story finally reaching its reader.

The mountain is a metaphor for accumulation. The peak is the moment of breakthrough. And the book is the only honest path between the two.

The visual language of Fanqie Summit 02 is built along that path — placing a visible landmark for everyone who builds mountains, one word at a time.